Saw this horizontal half page two colour ad in the Straits Times last week. Scanned it but never had the time to put it up. I am quite sure this slipped under quite a few people’s radar, so here it is. There are so many interesting things to talk about this ad, I could write a paper about it. The fun never seems to end with this ad, every time I see it I find something new.

At a recent The Association of Accredited Advertising Agents (4As) award show, the panel of judges had a casual conversation between themselves and they talked about how the “Ginseng Gives You Power” ad in Geylang Ave 3 was the corniest ad they have ever seen, but at the same time, the best ad placement ever.The ad has been refined with another headline, it has lost its corniness somewhat, but still has pride of place in Geylang.